Recap of WordCamp Europe 2024: Our Experience as Sponsor

WordCamp Europe 2024, one of the most anticipated events in the WordPress community, took place this year in the beautiful city of Torino, Italy from 13th to 15th of June. As a company dedicated to enhancing the WordPress experience, UiChemy – Figma to WordPress was thrilled to be a sponsor of this event.


Our CEO, Sagar Patel, led the charge, representing UiChemy in Torino. We’re excited to share our journey from the planning stages to the energetic days of the event and the invaluable experiences gained along the way. 

Here’s an inside look at how we organized our participation and the incredible impact it had.

WCEU Sponsors Board 2

Planning for WordCamp Europe 2024

We wanted to make a big impact with our booth, so we prepared engaging product demos and designed eye-catching goodies. Our goal was to showcase not just UiChemy, but also our other products. We created unique stickers and packed attractive giveaways to ensure visitors remembered us.

When our CEO, Sagar Patel, arrived in Torino, he took charge of setting up and organizing everything. His enthusiasm was evident in his tweet upon arrival:

Days at WordCamp Europe

The event was a three-day program, starting with Contributor Day and ending with a lively after-party. Here’s a detailed explanation of our experience each day:

Day 1: The Contributor Day & Freemius Maker’s Meetup

The first day at WordCamp Europe is known as Contributors Day, a day dedicated to giving back to the WordPress community. It was a day filled with fun, learning, and invaluable insights. 

All contributing to the growth and development of WordPress. The day was buzzing with activity, and we made numerous connections that we look forward to nurturing.

The Contributor Day Freemius Makers Meetup 1

Following Contributors Day, we attended the Freemium party. This event was a delightful mix of fun, games, food, and networking. 

It was a perfect opportunity to relax and engage with other product owners in a more informal setting. The Freemius Makers’ Meetup at WordCamp Europe 2024 was a highlight, allowing us to bond with like-minded innovators and creators.

Day 2: The WordCamp Begins

On the second day, the main WordCamp activities began. Our booth was set up and ready, and we were thrilled to see many visitors. It was heartening to engage in meaningful conversations with so many attendees who were genuinely interested in our products.

We had the pleasure of meeting several amazing people, including Leonidas Milosis, Anne Bovelett, Luisa Fassino, Francesca Spampinato, Zach Tirrell, Varun Dubey, Adam W. Warner, and Michelle Frechette. Each conversation was insightful and inspiring, providing us with valuable feedback and new ideas.

Day 3: The Final Day & End Note from Matt Mullenweg

The third day was the best part of our WordCamp Europe experience. Our booth was very busy with activity as more people stopped by. We made new connections and strengthened existing ones with sponsors, organizers, volunteers, and speakers. It was all about building relationships and exchanging ideas, making it a truly memorable day.

WCEU UiChemy Booth scaled
WCEU UiChemy
UiChemy Booth 2 1 scaled
UiChemy WCEU 1


During the event, Matt Mullenweg reflected on WordPress’s 21-year journey, marveling at how much the world has transformed. His optimism about the future resonated deeply with us as WordPress enthusiasts, inspiring us to envision the evolving landscape of technology and community.

The Afterparty 

The after party was fun and the highlight was a special talk about UiChemy, our Figma to WordPress plugin. Matt shared his vision of Data Liberation and how we are making it happen for the WordPress community. 

The positive response and feedback from Matt Mullenweg gave us even more validation and support. We are excited to save millions of human hours with this tool.

Conference Talks

The conference at WordCamp Europe 2024 covered a diverse range of subjects and featured many captivating speakers. Attendees had the opportunity to delve into various aspects of WordPress development, design, and community building, gaining valuable insights and knowledge.

A heartfelt shoutout goes to the incredible team of volunteers, sponsors, and everyone involved in orchestrating such a magnificent event. Their dedication and hard work ensured the smooth running of the conference, creating a welcoming environment for all attendees to learn and connect.

WCEU Conference talks 1

With over 2500 visitors at WordCamp Europe 2024, the event was a resounding success. 

If you missed any sessions, you can catch up by following the WordCamp Europe YouTube channel, where sessions are archived for viewing.

Our Final Thoughts 

Sponsoring WordCamp Europe at a continental level for the first time was an incredible experience for us. We had the opportunity to connect with a diverse array of attendees and forge meaningful relationships. 

Networking was enjoyable, and we appreciated the warm reception from everyone we met.

The enthusiastic audience allowed us to showcase the power of UiChemy and demonstrate how it can enhance the WordPress experience for users worldwide. We are eager to continue supporting future WordCamps and contributing to the WordPress community.

A heartfelt thank you goes to the entire volunteer and organization team of WordCamp Europe for their hard work and dedication in making this event possible.

We are excited to embark on this journey further and look forward to meeting you all again at WordCamp Europe 2025 in Basel, Switzerland!

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